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Colorado Launches Spanish-Language DUI Campaign

Police Lights 20150813 172419 1The Colorado Department of Transportation is reaching out in Español to reach a broader audience in the fight against drunk driving.

Colorado is home to the nation’s 8th largest Hispanic population, with approximately 1.1 million Hispanics residing here. Many Hispanic families either do not speak English or have only speak a small amount (according to the Pew Hispanic Center, 39 percent of Colorado Hispanics speak Spanish at home). Additionally, the Hispanic population is expected to increase significantly in the coming years. That is why CDOT and local advertising agency Hispanidad have created the DUI awareness campaign based on the common Spanish toast, “la última y nos vamos,” or, for those of you who don’t speak Spanish, “one for the road.”

CDOT’s Recommendations for Avoiding DUI

With Labor Day weekend just a couple weeks away, closing off the notorious “100 Deadliest Days” for drunk driving in the United States, it is important to remind Coloradans of safe practices for partying to ensure that drunk driving rates remain low. As part of the “la última y nos vamos” campaign, CDOT urges drivers of all heritages to observe the following tips:

  1. If you plan to drink, designate a driver for the evening to ensure that no one drives impaired. Waiting until the end of the night to pick “the soberest” driver still puts someone behind the wheel who has had alcohol to drink, and that could lead to a bad outcome for not only the driver, but also all of the passengers and others on the road.
  2. If you have not designated a driver and the festivities are ending, seek alternate transportation. Call an Uber or Lyft, take a taxi or phone a friend.
  3. If a friend of yours who has been drinking (or smoking – you can get a DUI for weed, too) insists on driving, don’t be afraid to jump in and stop them. Warn them of the consequences and, if possible, take their keys – drunk people may be more likely to react antagonistically toward such measures, but it’s better for everyone in the end if that person does not drive.
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